ELY ELY was founded in 2024 by Elizaveta Yurusheva with a vision to create a modern luxury womenswear brand that reimagines timeless classics through the lens of femininity, quiet strength, and intentional beauty. 

ELY ELY draws inspiration from new forms of knitwear and tailoring, crafted in premium materials like cashmere and silk. Our approach prioritizes wearability, texture, and shape — without theatricality. 

Each ELY ELY piece is designed in Italy, produced with selected Italian factories,  embodies refined craftsmanship and timeless care. From fiber to finished garment, every step ensures softness, durability, and precision.